Groupe PSA strengths its position in Egypt through a new partnership with Kasrawy Group for the distribution of Citroën products in the country. Kasrawy Group, established in the 70s in the automotive field in Egypt, has since then expanded cooperation with international brands, not only in automotive sector, but also in fields such as tourism and transportation. The group is highly customer-oriented, and relies on providing quality products supported by strong after-sale services through professional facilities, advanced tools, and trained manpower. Kasrawy Group has a solid plan for developing the Citroën Brand in Egypt. The group’s ambition is consistent with Groupe PSA’s strategic Push to Pass objectives. Kasrawy Group plans to establish the Citroën Brand through one of the strongest network of sales and after-sales facilities with wide coverage all over Egypt. At start, in June 2019, two showrooms and two service centers are operational to serve the Egyptian customers in Cairo and Giza: • 3S facility Asmarat district, Mokatam, • 2S facility Agouza, Giza • Showroom Mohandessin • Showroom Tanta Through the course of 2019, the network will be upgraded to cover other cities: • Cairo (Nasr City, Heliopolis, Maadi) • Giza (Mohandessin, October, Haram)) • Alexandria • Hurghada • Aswan This new partnership not only marks the beginning of a new chapter in the partner’s history but will also open up new possibilities for customers in Egypt, who will be offered vehicles designed to the highest comfort, safety and environmental standards, starting with the Citroën SUVs C3 Aircross and C5 Aircross.
Groupe PSA and Citroën reinforce their position in Egypt