DS Automobiles Egypt, part of Ezz Elarab Automotive Group of companies and the sole importer of DS Automobiles in Egypt, succeeded in achieving a record sales increase of 136% during firs half of 2021. This notable achievement has received particular attention and recognition from DS Automobiles Headquarters in France as it comes at a time that has witnessed many challenges posed by the Corona pandemic in Egypt and abroad. It is also a performance milestone and a testimony of the successful partnership between Ezz Elarab Automotive Group and DS Automobiles which started in 2018. This achievement, which was acknowledged by the French manufacturer’s Middle East and Africa Brand Management at DS Automobiles Headquarters, also highlighted the superior key performance aspects of DS Automobiles Egypt’s team in terms of Sales and Service performance which are measured by independent third-party companies. The partnership between DS Automobiles and Ezz Elarab Automotive Group has proven to be a successful formula which has resulted in the success of the DS brand in Egypt as evidenced by its popularity in the Egyptian market. Characterized by unique French design and aesthetics and cutting-edge technology, DS Automobiles vehicles are becoming a new favorite for Egypt’s discerning customers. “I am extremely proud of our DS Brand Team who have managed to undertake a unique and difficult challenge of promoting the DS brand name in Egypt and increasing its presence in such a short time”, said DS Automobiles Brand Manager for the Middle East & Africa. “We have achieved 40% from the total sales of the C-SUVs premium segment in the first half of 2021. We are always striving to increase our presence in the Egyptian market, as well as, appointing more professional calibers that helps us provide our customers with the best service in line with the famous French Premium car brand DS”, commented Mr.
Mohamed Fouad, DS Brand Sales Manager. “We believe in DS Brand and are fully confident that with each new product and each new Store or service center we open, the brand becomes more and more attractive to a bigger customer segment”, said Engineer Ihab Allam, DS Brand General Manager
“It is this firm belief that leads us to continue to invest in new showrooms and service centers to build on the image and reputation of DS in Egypt”. “We proud of DS Egypt Team, we trust and support the strategic plan done by DS Egypt Management in cooperation with DS Automobiles management which encouraging Ezz El Arab Automotive group for more investment to gain more achievements, said Eng. Hisham Ezz El Arab, Chairman of Ezz Elarab Automotive Group. It is worth mentioning that Ezz Elarab Automotive Group recently established a DS Store and service point at Cairo Festival City Mall, to better serve customers and owners on the eastern side of Cairo, in addition to its existing Store and service center located on Cairo- Alexandria Desert Road at Abu Rawash. Furthermore, the company plans further expansions to its network with various locations to be announced within the coming months. DS Automobiles Egypt currently offers the DS3 Crossback and DS7 Crossback models.