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Automechanika Dubai highlights the innovations of the most prominent exhibitors in its 19th edition
Automechanika Dubai highlights the innovations of the most prominent exhibitors in its 19th edition
  • Mohamed Ali Hassan
  • 24/11/2022
  • 458

Automechanika Dubai, the Middle East's largest international trade fair for the automotive aftermarket sector, continues its activities for the second day at the Dubai World Trade Centre. The event displays the innovations of the most prominent brands from around the world, which revealed a group of completely new products and services in the market, to attract the attention of tens of thousands of suppliers, customers and stakeholders in all aspects of the sector. The Innovation Zone sheds light on current and future technologies that will advance the sector Manufacturers and commercial companies have a special platform this year at Automechanika Dubai, to present an outstanding range of cutting-edge concepts, technologies and digital solutions, such as autonomous vehicles, electric vehicle charging stations and spare parts. These innovations support the continuous transformation of the sector, as well as the expected role of current and future technologies in advancing the automotive sector. This year, the Innovation Zone witnesses the unique participation of Sensys, a leading digital products and solutions company headquartered in the UAE, to present its latest set of innovations that include a virtual reality showroom. Kevin Davidson, Managing Director of Sensys, said: “We are delighted to be back at the show after two years, as we feel this is the best time for the industry. This year we are introducing a lot of new innovations, such as robots that can help dealers explain vehicle specifications. In the event that a seller is not available, we have also developed a virtual showroom that allows you to actually walk into a showroom and sell cars virtually, using a headset to test a rich and lively experience and fully see the car that the customer wants to buy. On the other hand, Goodyear Automotive Lubricants, which is participating in the exhibition for the first time, is highlighting its latest range of lubricants, which includes semi-synthetic lubricants and multigrade heavy duty diesel oils. In this regard, Sunil Khanchandani, General Manager of the company stated: “We entered the lubricant oils market in 2020, which put us in front of difficult challenges due to the global health crisis for two years, but the last few months have been very fruitful for us. This year we intend to expand our portfolio of distributors in the region, by participating in Automechanika Dubai. Khanchandani added, “The lubricant oil industry continues to consolidate its presence in the region, and we have signed contracts with major multinational companies that supply us with gasoline, industrial fuels, marine fuels and coolant oils blended according to the highest technologies.” Magneti Marelli, which has a strong track record in innovation and manufacturing, provides exclusive workshop equipment, including battery and charge testers and electric and hybrid repair kits. Andrea Franco, Senior Vice President of Industrial and Engineering Jobs at Magneti Marelli, said: “We are pleased to participate in the exhibition for the tenth time, as we presented a new concept for repair workshops this year. After the Covid-19 pandemic, we succeeded in opening many workshops around the world, to launch this project recently in Dubai. for the first time". And Franco added, “We are always keen to participate in Automechanika Dubai, as we seek annually to find new partners in the region. The first day was very successful, and we look forward to achieving more positive results after the exhibition.” Modern workshop Automechanika Dubai provides garage and workshop workers with an opportunity to expand their knowledge, by participating in training programs, seminars and live presentations provided by the modern workshop event, which highlights the latest, most advanced and innovative solutions in these fields. Digital transformation in the automotive sector was the subject of a panel discussion with Jonathan Borges, CEO of Esperetti, who shared his thoughts on how best to enhance sales and customer experience while adapting to the new reality of cyber technology. “Participating in the recent workshop event was great, as it allowed us to talk about the role of digital transformation and customer experiences in attracting more customers. The event was very lively, in addition to the questions that were asked, which were constructive and carefully chosen,” Burgess explained. Automechanika is being held at the Dubai World Trade Center from November 22-24. For more information, please visit the website

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